Frequently Asked Questions

How does the whole process work?


1. Once you know you meet the requirements, you can fill out the form below.


2. I’ll reach out to you, and we’ll hop on FaceTime or Zoom. This is where we’ll get to know each other, and I’ll learn a bit about your brand.


3. Once we’re both on the same page of what needs to get done, I’ll shoot you a contract that we’ll both sign.


4. I’ll get to work. We’ll be communicating regularly during this time (being on the same page is important)!


5. Once the project is complete, we’ll go over it together. I’ll make any necessary changes until you’re satisfied.


6. Starting once the project is published (whether that be the store or SMS campaigns), I will invoice you every month for 15% of the profits of that month.

So, if we published your store November 1, and on December 1, you’ve had $5,000 in sales, I will invoice you $750 for the month of November. If it’s January 1 and you’ve made $4,000 in sales, I will invoice you $600 for the month of December.


7. Once my total cut equals $2,000, I’ll be out of your hair. You’ll be free to keep making that moolah without having to give me a cut.


8. Hopefully you tell your friends to work with me, ‘cuz you’ll know by now that Caleb Dueck gets stuff done.

Who handles merch inventory?

When I set up your merch store, I use a tool called Printify. Printify is what’s called a “Print-on-demand” company, meaning they handle fulfillment and inventory for items like t-shirts and mugs. When someone orders off your merch store, Printify will be instantly notified, and they’ll print and ship the order straight to your customer’s door! It’s the most hassle-free way to sell merch (while still making bank).

How much do you charge?

I charge 15% of the sales of whatever I work on, no more than $2,000. Learn more on my pricing page.

Do you offer a guarantee for your work?

Yes, but not in the way you think. If you end up not making much money, I won’t make any money, so you won’t have to pay me anything. That is the guarantee in my work, and that’s why there’s so little risk involved. If for some reason, your store makes $0 (it won’t happen), then yes, I’ll reimburse you the startup costs.

What are the requirements for us working together?

1) You need 750,000 followers on your biggest platform (ex: TikTok). The only exception to this is if you host a podcast, which-case I say 1 million downloads.

2) You need to be able to front $68 in startup costs. This will cover Shopify, Postscript, and some other expenses (outlined in more detail at the bottom of the “Work with me” page).

3) You need at least 3 merch designs ready. I don’t know enough about your audience to know what merch designs they would want to buy, so I leave that in your court. I’ll use the three designs to make 6 products (a hoodie and tshirt for each), and we’ll test more merch designs as we go. 

Can’t I just upload merch to Redbubble or Teespring and call it a day?

I mean… you could. It’s a lot easier to set up. Just because it’s easy doesn’t mean you should do it, though.

Here’s the problem with that, those marketplaces don’t let you build SMS or email lists, so you miss out on extra profits. The reason those lists are so valuable is that you have another opportunity to message your customers, for free (you don’t need to spend money on ads).

There’s a reason Charli D’Amelio, Logan Paul, and Dude Perfect sell their merch on Shopify instead of t-shirt marketplaces.

Can’t I just build my own merch store?

Absolutely! You don’t NEED Caleb Dueck working behind the scenes. If you want, you can certainly put in the work to figure everything out on your own. Heck, that’s what I did.

What I will say is that if you’re going the do-it-yourself route, expect to spend 100+ hours learning e-commerce, CRO, and list-building… among other things. It’s not crazy complicated once you get started, but it will take alot of time with a dose of trial-and-error.

Time is money. I save you time by building you a site that converts, so you can focus on content and growing your audience. By that logic, I save you money. So while you absolutely don’t need to hire me, I won’t shy away from saying that I will save you money when you work with me.

Ball's in your court.